Media and entertainment “Article”

Media, the fourth estate, when entwined with the entertainment component represents an effective facet of consumers in India. Technology has played a key role in influencing the entertainment industry, by redefining its products, cost structure and distribution.

The Indian Media and Entertainment (M&E) industry stood at US$ 12.9 billion in 2009 registering a 1.4 % growth over last year. Over the next five years, the industry is projected to grow at a compound annual growth rate (CAGR) of 13 % to reach the size of US$ 24.04 billion by 2014, the report stated.

The Indian animation industry is expected to grow at 20 % to reach US$ 253 million by 2013 from the current US$ 122 million. The Indian gaming market alone has been estimated at US$ 239 million and is expected to grow at a compounded annual growth rate of over 50 % to reach US$ 1.3 billion by 2013.

Broadcast TV & Radio Content Creation “Article”


The television industry is projected to continue to be the major contributor to the overall industry revenue pie and is estimated to grow at a rate of 12.9 % cumulatively over the next five years, from an estimated US$ 5.69 billion in 2009 to US$ 10.45 billion by 2014, as per a report by PwC.

A report by research firm Media Partners Asia (MPA) stated that India is poised to become the world's largest direct-to-home (DTH) satellite pay TV market with 36.1 million subscribers by 2012, overtaking the US. Furthermore, in its report titled 'Asia Pacific Pay-TV and Broadband Markets 2010', MPA said India's DTH subscriber base will increase from 17 million in 2009 to 45 million by 2014 and 58 million by 2020.


Radio is considered a mass medium. It ideally suits the Indian environment - leveraging its twin advantages of wide coverage and cost effectiveness. Currently, the sector generates annual revenues worth US$ 49.5 million and is growing at around 20 % annually.

The radio advertising industry is projected to grow at a CAGR of 12.2 % over 2010-14, reaching US$ 342.7 million in 2014 from the present US$ 192.8 million in 2009

Media and Entertainment

Contact Info